- 8012345678901234567890123456789+Years in tech
- 1012345678901234567890123456789M+Customers served by products I helped design
- 4012345678901234567890123456789Products shipped solo in 2026
What I do
Work
HelloPrint
Three brands, fourteen markets and a legacy front-end brought into one platform and one design system, after two earlier attempts had failed.
- Services
- Product design, Design system, Mobile, Front-end
- Industry
- B2B and B2C platform
What I'm good at
Customer-focused design for web and mobile apps: the flows, the screens, and the decisions behind them.
Components, patterns, and guidelines that help teams and AI agents build faster and more consistently.
Asking why, understanding what customers need, and using data to decide what to build and how to measure success.
Years of design craft and taste, paired with AI-assisted development to build products that feel considered, work well, and don’t look like everything else.
Helping designers put AI tools and workflows into practice, automating repetitive tasks so there’s more time to explore ideas and focus on craft.
Method
How the work actually goes.
- 01Get the context
The product and the business
Get to know the business, the people using the product, and what’s getting in the way. What needs to change? More sales? More returning customers? Less manual work? More time in the product?
- 02Define the vision
Think, define and strategise
Take notes, question assumptions, and give ideas room to develop. This is the only step I move away from AI and spend time with the problem. Define the direction, decide what matters, and work out what to test first.
- 03Design and create
Build with love
With a clear direction, I can move fast. I bring design and code together, using AI to help with execution while chasing those “nobody will notice” details. They add up to an experience people can feel.
- 04Test, learn, repeat
Back to the beginning
Did we solve the problem? I look at what people actually do, check the numbers, and figure out what still needs work. Sometimes that means going back to the beginning.
Ways to work together
How we can collaborate?
A few hours of help, a whole project, or a place on your team.
By the hour
HourlyFor something specific you need help with. We agree on the work and estimated hours before I start.
By the project
Day or monthly rateFor something you want designed and built. We agree on the scope, price, and delivery date together.
Join your team
ContractI work alongside your team as a product designer or design engineer, with agreed availability for the months ahead.
Current availability
3/5 booked2 days a week open
Tell me what you’re working on and where you need help. We’ll figure out the best way to work together.
Questions
The things people ask.
Web apps, mobile apps, and digital platforms. I’m interested in products that solve real problems. The industry matters less to me than what you’re building and why, though I don’t work with betting, online casinos, or the adult industry.
Yes. I can join your designers, developers, and product leads, working with the tools and systems you already use. We’ll start with where you need help most.
Yes, I build front-end experiences as well as design them. My background is in programming, and I use code, low-code, and AI-assisted tools depending on the project. If the work needs specialist engineering, we’ll identify that early.
That’s a valid place to start. We can look at the product, talk through the problem, and use customer feedback and data to decide what’s worth tackling first
I agree on what needs to ship first and focus the work around that. Reusable components and AI-assisted development help me move faster, leaving more time for the interactions and details that need care.
We agree on what should improve before starting. That could be more completed purchases, better feature adoption, or fewer support requests. After launch, we check what changed and where there’s still work to do.
I use it to help build, explore, and automate repetitive tasks. I stay responsible for the decisions and check what it produces. I can also help your design team put AI tools into practice in their own workflow.
A conversation about your product, what’s getting in the way, and any deadlines. Access to the right people, existing work, and available customer data helps too. You don’t need a polished brief.